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Facebook’s New Dating App: We’re Not Feeling the Love 

IN THE NOT-SO-DISTANT future, it will no doubt be commonplace for a father to lean over and tell his kid, “It’s true, Junior, I knew she was the one as soon as I swiped right.”

As dating-app giants—from Tinder to Match to Hinge—evolve, they continue to amass users and facilitate relationships. Tinder’s brazen “Super Like” feature is the digital equivalent of walking over to a stranger at a party to compliment them, and, according to the app, leads to 70% longer conversations.

Meanwhile Facebook showed up late to the dating-app party with little to offer except its reach. With its launch of Facebook Dating, the social-media stalwart seems to be banking on its more than 1.5 billion active daily users, instead of, say, radical innovation or insightful use of its data. Its research did reveal that “40% of online daters don’t feel that there’s a dating app out there that meets their needs,” according to a spokesperson for the platform.

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